It's officially titled Verge Festival. It's June 4 and 5, 2010 on the Milwaukee Summerfest grounds. The picture to the left is from the other Verge Festival that featured music, and art. Don't get confused by the two. The naming contest is over, and someone didn't check that this was already in use? Anyway.
This reasonably priced festival has already booked some of their headline acts. Who's coming? The "Preliminary Lineup" includes Three Days Grace, Eagles of Death Metal, Crash Kings, She & Him, The Wildbirds, and more.
On day #2, it's Weezer, AFI, Revision Text, and Geri X. Tickets go on sale starting this Friday. $40 gets you in for the entire weekend. Verge Fest plans to have more headline acts in the coming weeks. I suspect that only a portion of the Summerfest grounds will be open for this festival. The Marcus Amphitheater seating for this show will most certainly be used. Will a headline act fill that venue all the way to the lawn? Probably not. Will they use the M & I stage? Most likely.
There is no website for the festival just yet. The announcement came by way of the Summerfest site. With 18 total hours of festival to book, you have to think that there will be a total of 35 bands at most. This is a guess on my part.
Weezer is a band that plays the Rave on a regular basis. Buddy Holly came out what 16 years ago? There must be some bigger, or perhaps more modern headline acts to come. AFI is listed as an "alternative rock band" on Wikipedia. They have been around since 1991. I suspect that the Saturday line up will improve with some fresh musical acts. Just give those Summerfest booking agents some time. They will come through. Again, this vestival is not to be confused with the other Verge art and music festival that took place last August.
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