Wednesday, April 7, 2010

Lady Gaga Tour Milwaukee Bradley Center Stop September 2

Lady Gaga plays the Bradley Center on September 2. She's white hot right now, and as long as she continues to come out on stage with crazy costumes, she may stay hot for more than a year or two. Why the harsh reality here? I'll be happy to lay it out for the Gaga fans.

She's popular here in the United States. She's not as popular worldwide, but close. In fact, the traffic her website receives is overwhelmingly from the US. The United Kingdom is less interested in her right now, and only six percent of her web traffic overall is from the U.K. If you want to be an international star, you have to be more popular than that. Yes, she's booking huge venues across the world as of this post, but just three short months ago, she played in a club smaller than the Rave in Milwaukee. I guess you have to start somewhere.

Her audience is mostly made up of the 14 to 20 year old crowd. That also means the parents have to pony up the dough to get their kids into the Lady Gaga Bradley Center show. Yes, there are adults that like her too, but those numbers are just not as high. Is she the new Madonna? Quite possibly. Will she settle the 32 million dollar lawsuit with the person who helped to create her image, most likely.

I don't want to sound like a curmudgeon, but this is a casting call artist and little more than that. She literally answered an ad, and was formed into the persona she is today. They test marketed this product, and rolled her out. They brought her back into the factory, adjusted a few things, and rolled her back out. Yes, she worked hard before being "discovered," and she has some talent, but we are looking at a product that was molded into the thing it is today. Most musicians, singers, and dancers do it. We see what people like, and work from there. Don't tell me that it's not true. We wouldn't be on stage if we didn't want to please the audience. You don't spend that kind of money on costumes and fake hype without a very thorough business plan. It's working. She's selling the product. She comes to Milwaukee in five months.